Creating a Brand
Much to the dismay of my family, I set them the challenge of trying to help me come up with a brand name for my business idea.
The ParUp Golf Story
Evolution and Validation of the Idea
The weeks that followed my initial ‘light bulb moment’ felt like they flew by with excitement…
The Light Bulb Moment
The ParUp Golf journey started back in April 2020. Covid had struck. The country was in lockdown and it felt like life as we knew it, was over.